Our story

We are institutional investors with an entrepreneurial mindset

Our Inspiration

“Lead, don’t copy.”Adi Dassler

Originally inspired by Adi Dassler and the entrepreneurial spirit he embodied, LEAD launched in Berlin in 2017.

We were founded with the belief that greater investment in sports and health technology was on the horizon, so we built an academy to accelerate start-up ventures in the space.

As LEAD grew beyond an accelerator and into a collective of advisors, innovators, and investors, the lines between sports and health tech blurred, opening countless new opportunities.

Today, LEAD is a venture corporation with 70+ portfolio companies, $120 million in assets under management, and a strategic advisory arm supporting global organizations.

Our Mission

LEAD is a global venture corporation dedicated to enhancing lives through sports and health technology.

With a family of funds investing across all venture stages and a cutting-edge advisory division, we have expanded on the traditional Venture Capital model.

We are a leading collective of global investors, innovators, and athletes, joining forces to enhance all lives,
one idea at a time.

Our Values

01 Substance over flash

02 Let’s mix it up

03 Human-centric

04 We’re in this together

05 Better believe in it

Harry Kane | LEAD Shareholder

Men's England captain and Bayern Munich striker

Jay Riola | Chief Strategy & Innovation Officer

Orlando Magic

Piyush Kumar | Founder & CEO

Rooter

Claudia Hillmeier | LEAD Shareholder

LEAD

Our story

We are institutional investors with an entrepreneurial mindset

“Lead, don’t copy.”Adi Dassler

LEAD is a global venture corporation dedicated to enhancing lives through sports and health technology.

With a family of funds investing across all venture stages and a cutting-edge advisory division, we have expanded on the traditional Venture Capital model.

We are a leading collective of global investors, innovators, and athletes, joining forces to enhance all lives,
one idea at a time.

one idea at a time.

01

Substance over flash

02

Let’s mix it up

03

Human-centric

04

We’re in this together

05

Better believe in it

“LEAD has been a great innovation partner for the Orlando Magic and our affiliates. LEAD provides access to impressive, high-potential startups and their team helps keep a pulse on the most innovative trends and cutting-edge technology in the sports, health, and wellness space.”

"LEAD has played a very important role in Rooter’s journey in the last 6 years- right from our pivot to Gaming/ Esports, getting a PMF, growing to 85mn users and raise more than $40mn in last 2 years. We thank them for opening their network and playing a crucial role on Rooter’s Board.”

“The way LEAD supports its startups is pure passion, purpose, and professionalism. I love when you make a business out of things that are actually contributing to society, the health of people, and well-being. It’s the best of all worlds. ”

Our story

We are institutional investors with an entrepreneurial mindset

“Lead, don’t copy.”.css-13o7eu2{display:block;}Adi Dassler

LEAD is a global venture corporation dedicated to enhancing lives through sports and health technology.

With a family of funds investing across all venture stages and a cutting-edge advisory division, we have expanded on the traditional Venture Capital model.

one idea at a time.

01

Substance over flash

02

Let’s mix it up

03

Human-centric

04

We’re in this together

05

Better believe in it

“LEAD has been a great innovation partner for the Orlando Magic and our affiliates. LEAD provides access to impressive, high-potential startups and their team helps keep a pulse on the most innovative trends and cutting-edge technology in the sports, health, and wellness space.”

"LEAD has played a very important role in Rooter’s journey in the last 6 years- right from our pivot to Gaming/ Esports, getting a PMF, growing to 85mn users and raise more than $40mn in last 2 years. We thank them for opening their network and playing a crucial role on Rooter’s Board.”

“The way LEAD supports its startups is pure passion, purpose, and professionalism. I love when you make a business out of things that are actually contributing to society, the health of people, and well-being. It’s the best of all worlds. ”

sign up to our newsletter

“Lead, don’t copy.”Adi Dassler