LEADing the Way: Mike Calendrillo, Marketing Director

At our core, we're more than our investments. 

is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

We truly embrace the strength of connection, so we want the world to know our leadership team. That’s why each installment in our Q&A series, 

, showcases how the authentic, forward-thinking individuals who make up our team coexist to act on LEAD’s selfless goals and vision.

Getting the chance to sit down with LEAD Marketing Director 

, he shares his insights on the industry's future, the importance of storytelling, and maintaining a healthy work-life balance.

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Q: What marketing strategies do you plan to implement to attract high-quality startups, shareholders, and innovation clients to LEAD?

Well, it's a mix of old-school hustle and new-age tech. We're building relationships, one handshake at a time. But we're also leveraging digital platforms to reach a global audience. Think of it like a full-court press but in the world of venture capital. We're using social media, content marketing, and strategic partnerships to get the word out. And let's not forget the power of a good old-fashioned pitch deck. We're always looking for that next idea, the next unicorn, the next big thing. My job is to bring attention to the excellent work everyone at LEAD is already doing, and if I can make their jobs a little bit easier in the meantime, then I’m on the right track. I’ve got a lot of ideas that I want to implement–all in due time, I know we can achieve great things. There are so many wonderful stories from the fantastic ecosystem that LEAD has assembled; the world needs to hear them all.

Q: What advice do you have for founders looking to boost their marketing efforts? 

Focus on telling a great story. People connect with people, their stories of perseverance, what makes them tick, and how their passion drives them to achieve greatness. 

And don't be afraid to experiment. Try new things, fail fast, and learn from your mistakes. Remember, marketing is about building relationships, not just promoting a product. So, be authentic, be genuine, and be yourself. We’re doing that through thought-provoking podcasts, organic videos, and engaging content that will prove the value of storytelling.

Q:  Can you take us through what a day in your life looks like at LEAD?

 It's a whirlwind, man. I've got a one-year-old and a five-year-old, so the days start early. After I drop them off at grandma’s and school, respectively, it's into the office, diving into emails and checking our social media accounts. I spend a lot of time working on and with our portfolio companies, venture partners, and startups to communicate their news and marketing initatives accordingly. But I also make time for creative pursuits, like writing, creating graphics, editing videos, and podcasting. It's a constant balancing act, but it's all worth it when you see the impact we're making.

Q: What excites you about being a part of a company improving lives in sports and health? 

A: It's a game-changer. We're at the forefront of a revolution that's going to change the way we play, train, and live. The potential for innovation is limitless. It's exciting to be part of a company making a real difference in people's lives. We're not just investing in companies; but in the future of sports and health technology. These are things people want and need, which in itself is inspiring. 

Q: What is the most impactful thing you do to maintain your health and well-being?

 My father always says consistency is the key to greatness. So, I try to get enough sleep, eat healthy-ish, and exercise regularly. But I also make time for fun and relaxation. I love playing softball, watching my favorite teams, and spending time with family–who make every day worth living. It's also important to take breaks and recharge so you can come back stronger and more focused. I’ve found what works for me, and I’m grateful for that. I hope everyone can do the same.

Mike emphasizes the importance of storytelling in marketing and how it can connect with audiences on a deeper level.

With years spent on the course and a keen eye for promising investments, Kaiwen shares his thoughts on consumers’ shift away from reactive sick care, the unique challenges facing fan engagement, and the challenges alongside the opportunities in health care. 

Discover how the multihyphenate’s personal journey has fueled his commitment to investing in a brighter, healthier future.

Q: What recent sports and health tech trends have you been paying attention to most?

 On the health side, I have been paying attention to proactive wellness in various categories as people around the world are increasingly focused on improving their health in the wake of the COVID-19 pandemic. Increasingly, people are beginning to realize that even the absence of symptoms and diseases does not necessarily indicate great health, and consumers are increasingly focused on every aspect of what makes them whole and complete, which includes physical, mental, and social well-being, all of which contribute to a productive and satisfying life. Additionally, spiritual well-being is becoming increasingly important to people at a time when there’s also a growing volume of medical literature illustrating the healing effects of spirituality on morbidity and mortality. As a result of consumers shifting their focus away from sick care, more people have become increasingly educated and discerning about food ingredients, water quality, the materials they wear, the environment (blue light at night & 

), and the quality of relationships with themselves and others. 

On the sports side, I’ve been interested in how athletic activities can lessen the effects of social isolation and help people reconnect to local communities. Most sports are inherently social and can be a powerful tool in bringing people together.  

Q: What are the biggest opportunities and challenges you foresee in sports and health tech in the next 5-10 years?

The biggest challenge for sports and leagues is connecting with the Gen Z population, as Gen Zers have a fundamentally different attitude and relationship to traditional sports compared to Millennials, Gen X, and Baby Boomers. On the health side, the challenge is the increasing burden of chronic diseases on individuals, communities, and society at large. About half of Americans are dealing with at least one chronic disease, and 90% of the $4.5T annual healthcare expenditure in the U.S. are for people with chronic and mental health conditions. Although the U.S. is a leader in medical innovation and spends nearly twice as much as the average OECD country on healthcare, life expectancy in the U.S. is lower than the OECD average. Currently, the U.S. “health care” system is focused on treating downstream physical symptoms, and even when patients have a diagnosis, high costs prevent many from receiving critical treatments. More frustrating is the fact that not many people have access to the upstream factors which sustain health, such as clean air, water, and quality food. Much more needs to be done to address the underlying causes of chronic conditions and diseases or else the abysmal state of American health will continue. 

Q: Can you take us through what a day in your life looks like at LEAD?

 I review numerous pitch decks, talk to startup founders, conduct due diligence on potential investments, consult with industry experts, and do as much reading and research as I can to learn about how the status quo came to be, and formulate my thesis on future opportunities. 

Q: What excites you about being a part of a company that’s improving lives in sports and health?

Both topics are close to my heart. Golf was a big part of my life before joining LEAD; the sport taught me many values that I continue to carry with me today and has shaped who I am as a person. It’s a privilege now to be able to invest in startups that can help introduce sports and movement to more people. On the health side, I’ve had personal health challenges even though I was always diligent about what I ate and made sure to stay physically fit. The process of healing my body made me realize just how many aspects of modern life are not conducive to good health, and I was shocked to learn the lengths that some people must go to live a symptom-free life. Investing in and working with founders and companies that address some of the underlying problems gets me out of bed every morning.

That’s a very tough question because sometimes, neglecting one aspect of my life throws me off balance completely. If I had to pick one, it would be surrounding myself with people I trust, respect, and admire. With their support, I have been able to overcome health issues and make tough but ultimately beneficial decisions that help me grow as a person.

From the fairways to the boardroom, Kaiwen shares his professional golf journey and purpose-driven spirit.

LEADing the Way: Kaiwen Liu, Analyst

Unlocking the Power of FSA's: Silver's Innovative Solution

In today's complex healthcare landscape, Flexible Spending Accounts (FSAs) offer a valuable opportunity to save on out-of-pocket medical expenses. However, navigating the intricacies of FSAs can be daunting for many consumers. That's where 

 the visionary co-founders of Silver, recognized the challenges faced by FSA users and set out to create a solution. With Oded’s background in engineering, a deep understanding of the healthcare industry, and Dan’s decade-plus experience in leading and launching successful products, the dynamic duo developed Silver to automate the FSA process and simplify the lives of its users.

"One of the biggest hurdles was the sheer lack of structure in the market," Dan explains. "With billions of dollars spent annually on eligible expenses, we were dealing with a vast array of products, services, and providers, each with unique rules and regulations."

To tackle this complexity, Silver broke down the problem into three key components:

By addressing these technical challenges head-on, Silver has created a platform that simplifies the reimbursement process and provides valuable insights into consumer spending habits. Dan concludes, "Our goal was to bring order to a chaotic market. We believe we've made significant strides in achieving that."

"When we started talking to consumers, we were surprised by how many people were unaware of the full potential of their FSA or HSA accounts," Oded explains. "Many people had misconceptions about eligible expenses or were intimidated by the reimbursement process."

Through extensive research and conversations with consumers, 

 identified several critical barriers to FSA adoption:

To address these challenges and improve the overall FSA experience, Oded envisions a future where AI and connected systems play a central role. "Imagine a world where your FSA provider automatically recommends the optimal contribution amount, scans your expenses for eligible items, and reimburses you before you even pay your credit card bill," he says.

Silver is working towards this vision by developing innovative solutions leveraging technology to streamline the entire FSA process. By automating tasks such as expense identification and claim submission, Silver aims to make FSAs more accessible and user-friendly.

Oded's entrepreneurial journey has been filled with valuable lessons, many of which have shaped Silver's approach to building its platform. One key takeaway is the importance of listening to users. "Don't invest too much time or resources in hypothesizing without validating your ideas with real people," he advises.

Another important lesson is the value of building a strong ecosystem network. "Partner with other companies that can add value to your business," Oded says. "This could include design partners, distributors, adjacent products, or service providers."

Finally, Oded emphasizes the importance of focusing on sustainable value. "Prioritize tasks that can create lasting impact," he advises. "For example, invest in SEO over SEM whenever possible."

By following these principles, Silver has positioned itself as a leading innovator in the FSA and HSA space, dedicated to empowering consumers and simplifying the reimbursement process.

Save time, money, and stress with Silver.

LEADing the Way: Moritz Gutheil, Executive Assistant

 is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

Moritz Gutheil knows about growth. The seasoned professional steering strategic initiatives at LEAD joined us with years of experience in business development, ultimately translating his wealth of knowledge to our client-first model. 

It's no surprise that his affinity for wellness and hands-on work align seamlessly with LEAD's mission to empower startups. In this edition of LEADing the Way, Moritz peels back the curtain, sharing insights on data-driven decision-making, the nature of collaboration, and the thrilling journey of working toward an admirable purpose.

 As an avid sports enthusiast, I am personally interested in advanced analytics tools to enhance athletic performance. These tools, which leverage data from wearables and IoT devices, not only optimize training and prevent injuries but also enhance overall performance. Integrating data-driven practices into daily routines, especially when combined with personalized medicine, is a fascinating journey that aligns perfectly with LEAD's focus on the intersection of sports and health.

Q: How has LEAD evolved to meet the needs of the current startup landscape?

LEAD has evolved to meet the needs of the current startup landscape by constantly refining its offerings to provide more than just monetary support. In addition to its Family of Funds strategy, which supports startups throughout their entire lifecycle, LEAD offers mentoring, access to a global industry network, and strategic partnership opportunities. LEAD adopts a hands-on entrepreneurial approach backed by a diverse team of seasoned professionals and a dedicated business unit focused solely on innovation and challenging the status quo. Over the years, LEAD has enhanced its data collection processes to enable data-driven decision-making, ensuring that startups receive the most relevant and practical support.

A day at LEAD is multifaceted and dynamic, offering a wide range of responsibilities and tasks. I work on various projects across the organization, supporting the management team operationally on strategic initiatives. I report on progress and communicate with different stakeholders. Additionally, I collaborate with various departments to streamline processes and contribute to strategic planning and decision-making. This diverse array of tasks allows me to engage with multiple facets of the organization, ensuring that no two days are ever the same.

Q: What excites you about being a part of a company improving lives in sports and health?

 Being part of a company that enhances lives in sports and health excites me because of my deep passion for wellness. I love practicing a variety of sports myself, as it's a pivotal way to live a healthy and social life. The startups we collaborate with are dedicated to enhancing the human condition, working towards a healthier and happier future for everyone. It's incredibly fulfilling to be involved in efforts that align closely with my values and interests. Who wouldn't be inspired by the opportunity to contribute to such meaningful progress?

Q: Good point! What is the most impactful thing you do to maintain your health and well-being?

 The most significant way I maintain my health and well-being is by prioritizing regular physical activity. It's not just about staying fit; it's essential for managing stress and maintaining mental clarity. I've also recognized that mental health is equally important as physical health, so I practice mindfulness and carve out moments of calm and silence.

Take a step in Moritz’s shoes and see what a day at LEAD is really like.

LEADing the Way: Christoph Sonnen, Co-Founder & CEO

Backed by decades of experience in the sports and health tech industries, LEAD co-founder and CEO Christoph Sonnen sits down to share his perspective on the traits that make successful entrepreneurs and LEAD's pivotal role in fostering innovation. 

Keep reading to learn all about his passion for improvement through cutting-edge technology and strategic advising, a commitment to balancing personal and professional well-being, and why he believes the people in his life should prioritize the latter.

While you’re here, subscribe to our newsletter using the navigation bar on the left to get insights from LEAD straight into your inbox!

What sets LEAD and its team apart from others?

 LEAD is a global venture corporation distinguished by our deep understanding of the sports and health tech industries and strong network within these fields. Our team comprises seasoned professionals with a wealth of experience and a passion for innovation. We are not just investors but partners who actively support and mentor startups to achieve their full potential. This hands-on, entrepreneurial approach and our commitment to creating meaningful impact set us apart. Our commitment is to transformational impact rather than marginal change.

Q: Which traits make for a successful founder?

 Successful founders are characterized by resilience, passion, and adaptability. They have a clear vision but are flexible enough to pivot when necessary. Strong leadership and communication skills are essential, as founders must inspire and guide their teams through challenges. An in-depth understanding of their market and the ability to make data-driven decisions are also critical. Persistence and the ability to remain focused and motivated, even in the face of setbacks, distinguish successful founders. They must also be lifelong learners, continuously seeking knowledge and improvement to stay competitive.

Q: As the industries evolve, what role do you see LEAD playing in the future of sports and health tech?

 LEAD will continue to be a driving force in the evolution of sports and health tech. As these industries grow, we will identify and support innovative startups that push the boundaries of what’s possible. Our role will involve providing the necessary resources, mentorship, and strategic guidance to help these startups thrive. We aim to foster an environment where cutting-edge technologies can flourish, ultimately improving athletic performance and overall health. By staying ahead of industry trends and anticipating future needs, LEAD will remain at the forefront, shaping the future of sports and health tech through our investments and partnerships.

 The most exciting aspect is witnessing our work's tangible impact on people's lives. Whether it's helping an athlete achieve peak performance or enabling someone to lead a healthier lifestyle, the positive outcomes are gratifying. Being part of this transformative journey and contributing to advancements that enhance well-being and athletic excellence is what drives our passion and commitment. I am eager to provide a financial return to our shareholders while delivering a tangible, non-financial return to society by improving the human condition one innovation at a time.

 For me, maintaining a balanced lifestyle is critical; that includes regular physical activity, a nutritious diet, and ensuring adequate rest and recovery. With my background in psychology, I am especially focused on mental health - both my own and that of the people around me. Therefore, mindfulness and stress management practices, such as meditation or spending time in nature, play a significant role for me. Staying informed and continuously learning about health and wellness trends helps me integrate the best practices into my daily routine. Startups within and outside the LEAD portfolio provide great, innovative products and services, and I am their biggest advocate, constantly testing new solutions.

Since the beginning, he’s prioritized adaptability, mindfulness, and making an impact.

Traditionally, recovery protocols have been thought of as something reserved for athletes. However, deliberate hot/cold exposure, compression therapy, and percussion guns have percolated into gyms and households. Increasingly, fitness facilities have become a more accessible solution to preventive health compared to the United States healthcare system. 

 program integrating biomarker testing from 

, giving customers the ability to deeply understand their health and connecting them with sleep, nutrition, and health experts. 

, a gym with multiple locations in the San Francisco Bay Area, partnered with 

 to offer blood and DNA testing, allowing members to track progress and receive personalized nutrition, supplementation, and lifestyle recommendations. Across the United States, Crunch Fitness gyms have introduced saunas, and Planet Fitness gyms have introduced red light therapy. 

Far from cultural fads, these protocols are validated by scientific studies. Sauna use, with its 

 years of history, has been shown to decrease the risk of mortality from all causes 

 when comparing frequent sauna users to infrequent users. Cold exposure has been shown to 

. Red/near infrared (NIR) light therapy, on the other hand, has known 

Recovery protocols once used by elite athletes have now been adopted among office workers, not because of the desire to become top athletes, but because people are increasingly looking outside the healthcare system to support their health. The trend is due to many factors, but this short blog will focus on three: the increasing assault on our health, dissatisfaction with healthcare systems, and consumers deciding to take charge of their well-being by focusing on preventive health. 

According to the U.S. National Health Survey data from July 1957 - June 1959, there were about 

 of diabetes per 1,000, a rate of 0.9%. In less than 65 years, 

 of the U.S. population had diabetes in 2021. As of 2023, more than 

 American adults have prediabetes, making nearly 

 the U.S. population either diabetic or prediabetic. Cancer rates are 

 among adults at younger ages, and new cancer diagnoses in the U.S. are expected to top 

 for the first time in 2024. Since 1973, total sperm count in Western countries has 

, corresponding to a 1.6% decline per year. Nearly 

 of young Americans between the ages of 3-17 have a mental, emotional, developmental, or behavioral disorder. The statistics can continue - our bodies are not functioning well in today’s environment. 

At the same time, healthcare spending in the U.S. reached 

 of working-age Americans, or 72 million people, have medical bill problems or are paying off medical debt, and that’s not including an additional 7 million elderly adults facing the same issues. For cancer patients in the United States, the average cost of medical care and drugs is more than 

 in the year following a cancer diagnosis. Two years after a cancer diagnosis, 

 of Americans have depleted their entire life’s assets. It is no wonder then, that 

 of U.S. adults report that the healthcare system is failing them. 

If we asked children how they are doing in school, would we be satisfied if the answer was “Great, I didn’t fail the tests?” Yet, healthcare systems today primarily 

 on disease, specialty care, and technology rather than preventive care; health is framed almost exclusively in the 

, and achieving “health” means that one hasn’t been diagnosed with a disease or a major risk factor for disease. Patients are 

 based on the level of the problem. In an acuity table consisting of four levels - stable, moderate risk, complex patient, and high-risk patient, the best one can do is stable.

Yet, we want to be more than just stable, and the disconnect between health and the healthcare system is not limited to the United States. The World Health Organization defines 

 as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” The definition aligns with how most people think about health. In a 

 of 19,000 respondents across 19 countries said their mental health is as important as their physical health, and a majority viewed their spiritual and social health as “extremely” or “very important.” Yet, less than 

 of physicians and nurses worldwide were trained in managing mental health problems in 2020. Moreover, a large and growing body of evidence suggests that at least 

 of our health are outside conventional healthcare systems.

Often, the pursuit of optimizing one’s health gets the “biohacking” label, one that’s typically reserved for affluent people or elite athletes. However, why is spending on a pill or surgery a more legitimate health intervention than walking in nature, engaging in social interactions, eliminating ultra-processed foods, and limiting exposure to pesticides/herbicides? The distinction between “clinical” and “lifestyle” health interventions is mostly 

 - if something works, it works; if it doesn’t, it doesn’t. 

Dr. Casey Means, a Stanford-trained physician and co-founder of 

, commented on the root cause of the chronic disease 

 with Athletech News: “Most of the chronic diseases and chronic symptoms facing the U.S. - essentially, all the top killers of Americans today - are rooted in the same thing, which is metabolic dysfunction.” However, the paradigm of Western healthcare has led us to largely 

 metabolic health, and instead focus on treating all the downstream symptoms that result from metabolic dysfunction. 

When reflecting on the trend of GLP-1 drugs, Dr. Means expresses concerns, not because of a lack of efficacy, but because it doesn’t address the causes of the problems, which are unhealthy lifestyles and toxic living environments. Dr. Means explains:

It’s a very dark trend that is essentially trying to gaslight Americans to believe that health is found in a weekly injection for life and not from changing the environment that is so obviously crushing our ability to be healthy. If you had a sick fish in a fish tank filled with dirty polluted water, you obviously would not inject that fish every week for the rest of its life. You would change out the water.

 that we drink continue to burden our bodies rather than nourish them. The adoption of various “recovery” protocols in households and gyms is a reflection of our desire to be more than just symptom-free - we want to be well physically, mentally, and socially. In the wake of the COVID-19 pandemic, people around the world are 

 focused on improving their health and well-being. In 2022, around 

 of U.S. consumers report wellness as a top priority in their daily lives, a significant increase from 42 percent in 2020. As science-backed protocols and technologies such as at-home diagnostics become more accessible, consumers are increasingly looking outside the healthcare system to improve metabolic functions and achieve health - a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. 

When various infrastructures fall short of supporting and maintaining our health, entrepreneurship can help close the gap. At LEAD, we are excited to support companies such as 

, and others that are making it easier to live healthier lives, and we are committed to continue supporting bold founders and innovative solutions that will help people achieve and maintain true health.

The Future of Wellness and Health

(Oct. 2, 2024) — MLB Players, Inc., today announced a venture partnership with LEAD ONE, the new direct investment vehicle within LEAD Sports and Health Tech Partners. 

This strategic alliance is designed to accelerate innovation in sports and health technology by pairing LEAD’s industry expertise with MLB Players Inc.’s commitment to growing the game of baseball at both the youth and professional levels.  MLB Players, Inc., will have unprecedented access through LEAD to the most cutting-edge startups and technologies, while providing access to a pipeline of athletes who are passionate about training, nutrition and recovery and will help drive LEAD ONE’s portfolio of businesses to the next level. 

Technologies centered on an athlete’s name, image, and likeness (NIL) will be an overarching focus. The new partnership will put baseball players at the forefront of products that support athlete performance, health and wellness, brand building, and advance youth development technologies to bolster the game’s future.

“Baseball players, at all levels, are focused more and more on human performance and understanding how they train, what they eat, how they recover, and ensuring that they are ready to perform at the highest level,” said MLB Players, Inc. Managing Director Evan Kaplan. “By partnering with LEAD, we will provide emerging technology companies with guidance based on our extensive experience and access to engage elite athletes for input.’’ 

Justin Driscoll, Principal of Investments & Portfolio at LEAD, added, “The LEAD team is inspired by the MLB Players Inc.’s impressive track record of reimagining and advancing players' interests and priorities. We are thrilled to collaborate with MLB Players, Inc., sharing a forward-thinking outlook on what our industry looks like over the next decade.

Their forward-thinking mindset perfectly aligns with a startup's innovative outlook when envisioning the future over the next decade.”

MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The Major League Baseball Players Association (

) is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (

), a charitable foundation established and run entirely by Major League Baseball players. Follow: @MLBPA on 

LEAD is a global venture corporation shaping the future of sports and health. As institutional investors with an entrepreneurial mindset, LEAD operates an investment division - sourcing, funding, and driving the growth of early-stage startups worldwide - and an innovation services division - advising organizations on their innovation and investment initiatives. Positioned within LEAD’s family of funds, LEAD ONE will invest in ten companies annually with $1M earmarked. For more information, visit 

MLB Players, Inc. and LEAD ONE forge strategic alliance to drive sports tech development.

 MLB Players, Inc. joins LEAD as an Official Venture Partner

At our core, we're more than our investments. LEAD is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to 

Visionary innovator Nathalie Sonne brings a wealth of experience to her role in LEAD's innovation arm. As a new mother and industry leader, she exemplifies the delicate balance between professional excellence and personal fulfillment, shattering stereotypes and inspiring a new generation of innovators. In this LEADing the Way feature, Nathalie unveils the unique synergy between sports, health, and technology that powers LEAD's work. 

Offering a glimpse into her evolving role, Nathalie shares her passion for creating innovations that tangibly improve lives and reveals her strategies for maintaining peak performance in a high-stakes environment. From the importance of rigorous exercise and nutrition to the power of cultivating meaningful relationships, her insights provide a roadmap for thriving in both personal and professional spheres. Dive into the mind of a multifaceted leader who's reshaping the landscape of sports and health tech while never losing sight of what truly matters.

Q: Why is LEAD well-positioned to make an impact through its innovation arm?

: At LEAD, we’re uniquely positioned to make an impact because of our holistic approach to innovation paired with our distinct product offering. We sit at the intersection of cutting-edge technology, strategic investments, and a global network of experts in both sports and health. Our deep understanding of these industries allows us to identify emerging trends, adapt quickly, and deliver solutions that directly address real-world challenges. We are not "consultants to consult" – we stay true to our core expertise to deliver prompt, meaningful and in-depth results. So whether you're looking for support in sourcing and vetting deal flow and/or technology, understanding markets and future competition, wanting to build innovation initiatives (CVC's, accelerator programs etc.), or understanding equity endorsement opportunities for yourself or your athlete clients - all in the world of sports and health tech – we are likely the perfect partner for you.


Q: How does the innovation arm of LEAD operate, and who can benefit most from getting involved?

Any corporation, team or entity that wants to drive innovation through Sports and Health tech (investing or not), but does not have the internal resources or expertise, can benefit from engaging with us. If you’re just getting started, wanting to build a team or not, or aren’t satisfied with the status quo of your own innovation initiatives, we can most probably help. We can be your extended investment team resource through a retainer model, or we put together a tailored, limited project depending on your needs. Whatever it is, we usually pull in resources from across our corporation, especially the investment unit, to deliver on insights, but we also call on our entire network of mentors, entrepreneurs and investors to pull in additional expertise if necessary.


Just like my colleagues have said it before – there is no typical day at LEAD, and yes, that is the actual beauty of it. Having been with LEAD for a whooping 7.5 years now, my work days have significantly changed though when becoming a mother. I used to travel a lot, attended events all over the world and spent a lot of energy on building relationships. Now fierce time management, laser focus, saying “no” when necessary and maximum flexibility are key to my days.

I dedicate many of my afternoons to my toddler yet at the same time have to make time for mostly U.S. based conversations, so 10PM calls are no rare occasion. What has become rare though is taking time for lunch meetings; but I keep trying to make room to meet people as much as I can, as I know not only do potential business opportunities come from that, but also does my personal motivation and wellbeing depend on nurturing relationships and drawing inspiration from what all these fantastic people around me are working on and thinking about.

 The most exciting aspect of being a part of LEAD is the direct impact we can and do have on people's lives. Whether it's helping an athlete optimize their performance through cutting-edge tech or improving public health through innovations in wearable technology, it’s incredibly rewarding to see how our work positively affects individuals and communities. Sports and health are integral to well-being and happiness, and knowing that we're driving innovations that make people healthier, stronger, and more connected to their goals is a powerful motivator. Additionally, the pace of technological advancement in these fields is exhilarating and I've always loved the fact that there is never a moment of stand-still at LEAD.

From how I’ve described my day to day, it's probably become clear that maintaining a health and well-being routine is a must-do focus for me. I am striving to be the best version of myself, not only for myself, but more importantly for my family; I do not want to take stress out on a 2-year old that will not be able to put it into context.

So what do I do? Each week I schedule time for workouts (big fan of yoga, pilates, barre and HIIT), and I also try to implement as much movement as possible into my days, e.g. by cycling anywhere and everywhere, climbing playgrounds and happily living on a fifth floor with no elevator. Nutrition is key, and while there is always room for improvement, I'm mostly happy with my daily choices. I also put more and more focus on my sleep hygiene knowing that this is probably the most important puzzle piece here.

While this constitutes my health and well-being “strategy”, it would be a house of cards if I didn’t allocate time to spend with family and friends. Sometimes there’s only enough time for a voice message exchange, sometimes it’s an entire weekend spent together – the crucial bit for me is to take time to connect and check on the people I care about. It is such a cliché, but it’s true – healthy and strong relationships are what keep us grounded, balanced, as well as safe and happy in this crazy fast-paced world of today.

Our Chief Innovation Officer unveils the unique synergy between sports, health, and technology that powers LEAD's work.

LEADing the Way: Nathalie Sonne, Chief Innovation Officer

“When people dare me, I want to show them how it’s done!” 

This is motivation in its purest form, a driving factor for Shavini Fernando, a VR and game developer-turned-founder of 

. Her backstory is as inspirational as what she’s managed to build in such a short time – which still keeps growing. Earlier this month, Shavini sat down with our Chief Innovation Officer Nathalie Sonne to discuss her path to founding OxiWear, here’s what we learned.

OxiWear aims to reduce patient vulnerability to 

through continuous oxygen monitoring and low-oxygen alerting. The Virginia-based company simplifies this process using a sleek and discreet ear-wearable, positioning itself in the ever-evolving world of wearable technology.

But Fernando’s story dates further back. She reflects on it candidly, saying, “I was an athlete! I was a sprinter and a swimmer — I didn’t know I had a hole in my heart. I never got diagnosed. By overtraining, I busted my lungs and heart.” She was diagnosed with Eisenmenger Syndrome in 2015. “My lungs have readjusted to support my lifestyle, so I have severe pulmonary hypertension along with it.”

As a patient with severe pulmonary hypertension, she is prone to hypoxia, which has led to several cardiac arrests and hypoxic strokes. “What happens is, suddenly, my oxygen drops really low, or my blood flow starts reversing, which can cause oxygen to drop,” she describes in more detail. 

Upon earning her Master’s Degree in Technology and Culture at Georgetown University, she suffered from an episode of cardiac arrest. “The doctor said I can’t live alone and can’t study at Georgetown because it was too hilly for me.” Some may see this as prudent advice, but Fernando saw it as a dare. 

“To prove to my doctors that I can live alone and I can still do my normal, crazy, and adrenaline stuff, I developed OxiWear, so I can know when my oxygen levels are dropping low,” she starts before taking the routine next step, “then everyone wanted me to commercialize it!”   

Before this September, OxiWear patiently waited for certified FDA approval, although Fernando describes how important it is to raise money when obstacles arise.

“If you don’t show any money coming in, it makes it even harder to raise money! You need to be flexible and find a way to divert the route while sticking to your mission.” 

But even in challenging situations, Fernando knows that veering off track is just an opportunity to prove herself, saying, “Once you’ve had a cardiac arrest and been revived, your panic button is disabled for life. No matter what happens, you just know life will work itself out.” And so it has, with premier advisors and investors joining the fold, including Ted Leonsis, CEO of Monumental Sports. 

This growing relationship with the famed entrepreneur began at a pitch competition in Georgetown arranged by Leonsis’ family. After some time and a $40,000 prize, “I went to him and said, ‘we’re just opening up investing and… would you be willing to introduce me to some people in your network?’ He said, ‘That’s not what you should ask young lady… you should say, ‘Ted, I want you to invest in my company!’”

On the topic of more diversity in the health and wellness tech sector, she asserts what all founders should: “Do not judge a book by its cover! When I first went to 

, they thought I just came out of college. They thought I wasn’t going to be able to do it. Most of them wanted a male white founder.” “Whether it’s a male or a female, what you should check is how driven they are and how much they can do. Not their color or their gender or their background or their age.”

Since she’s past that beginner’s stage and the 

 is secured, a new chapter unfolds for OxiWear. “Now, we can openly go to any part of the market and sell, then tap into the entire pipeline!” Fernando exclaims, recalling their tip-toeing approach before regulatory approval. “It was tricky because it's not just about getting approval from the FDA; it’s the competitors who are always watching and trying to put you down before that. So you need to be careful until you have that clearance."

 is sleek, Fernando laughs off the finer things, suggesting, "If you’re a hardware medical founder, you need to put a luxury life aside!” Her logic? “You’re often the lowest-paid person on the team.” And so is the case for many entrepreneurs, who often watch growth from a bird’s-eye-view and take all the emotional upside that goes along with seeing their vision expand.

As for its potential effects on society and chronic oxygen health issues, she says, “It will be one of those devices that help you make decisions faster and make people confident not to let any disease define their life.” After asking if this will also be fit for prevention, she nods with a resounding yes before I can even finish, responding, “It will be more of a preventative and safety device.” So, even though OxiWear’s distinct gadget does not cure people, it will keep them healthy before matters worsen.

“It’s better to be safe than sorry,” she declares.

The inspirational founder and her FDA-approved hardware are prepared to aid humanity.

 Shavini Fernando Is Building a Healthier World with OxiWear

At our core, we're more than our investments. LEAD is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

We truly embrace the strength of connection, so we want the world to know our team. That’s why each installment in our Q&A series, LEADing the Way, showcases how the authentic, forward-thinking individuals who make up our team coexist to act on LEAD’s  goals and vision.

With nearly four years at LEAD, Justin Driscoll embodies the heart of our mission. His passion for improving lives through sports technology's transcendent power stands out, as he highlights their profound impact on everyday citizens and communities. That enthusiasm, met by his unwavering dedication to our team and shared vision for what’s next in sports and health tech, make him a critical piece of our puzzle. Here, he reveals the dynamic evolution within LEAD's support for startups, offering a glimpse into the winding avenue of venture capital.

Before leaving, Justin also shares his strategy for stabilizing health and well-being amidst the demands of any fast-paced career. Look a little deeper and learn how Justin's commitment to innovation came to light – and what you can take from it.

Q: How has the rise of athlete investors impacted the venture capital landscape, and how do they significantly impact a company?

: Athlete investors have emerged as a strategic asset for companies, offering a unique combination of personal brand, competitive spirit, and network access that adds value beyond their financial commitment. This trend continues to shape the venture landscape as founders seek to add the right people to their cap table. Professional athletes leverage their platform to support companies through brand visibility. It's crucial for startups to clearly define what they're looking for when working with an athlete investor, and we advise athletes to communicate transparently about what they aspire to offer. When these stakeholders are aligned, athlete investors can open many doors for future success.

: You constantly hear about startups evolving their business fundamentals, go-to-market strategies, pricing models, and more. I believe it's vital for any venture capital firm to assess the market around them and ensure their services are at the forefront of what the ecosystem needs. LEAD has strongly emphasized this decision-making process through a data-driven lens, focusing on a comprehensive understanding of what founders look for beyond initial funding. This drives our commitment to not only invest in these companies but also actively contribute to their growth and success.

A typical day tends to be incredibly dynamic in content. Still, it will always include speaking with portfolio companies to provide relevant guidance and support, sourcing new opportunities by meeting founders who are fundraising, and conducting diligence on investments through market mapping, financial assessment, and market research. No two days look the same, given how fast-paced our industry moves. When time is available, I spend my energy on continuous learning and network building.

 What excites me the most is the opportunity to make a tangible impact on people's lives through the companies we back. Contributing to the betterment of society through the two sectors that everyone interacts with is incredibly fulfilling. Outside of the financial success we are driven by as a venture firm, my intrinsic motivations are rooted in the triad of intellectual curiosity, industry passion, and appreciation for the journey.

: Prioritizing regular physical activity is the most impactful way I maintain my health and well-being. I incorporate a variety of workouts into my routine, from strength training to cardio to golf. I like challenging myself with new stimuli (i.e., Spartan Races) that constantly push my body to improve. 

He sits down to uncover our secrets behind driving change across industries.

LEADing the Way: Justin Driscoll, Principal of Investments & Portfolio

When I founded LEAD, we were excited technology was finally disrupting sports. Eight years ago, that was a significant change, and we were at the forefront of that innovation. We focused on fan engagement first. Our next vertical, Connected Athletes, remains a magnet for innovation in athlete health and recovery. The intrinsic link between sport and health is evident; consumer data collection in sports and health is the starting point for a significant trend toward predictive healthcare, personalized health solutions, and at-home testing.

Towards the end of 2019, we strategically integrated health into sports at LEAD. This was not just a business decision but a reflection of our core belief that sports and health are inseparable. Beyond the excitement of fandom, the true essence of sports lies in our desire to feel and look better and to live longer and better. Athletes and society increasingly recognize the importance of recovery and self-care, aligning with our vision.

Our commitment to longevity and the emerging field of holistic well-being is unwavering. I recently attended 

 showroom and had an opportunity to interview an expert in this area, 

, our newest shareholder. His focus on biohacking and longevity embodies our optimism and confidence in the future of sports and health.  

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Dr. Greg Bailey is the co-founder and Executive Chairman of 

, a biotech company developing unique therapies and products to help people live healthier and longer lives. He's also a seasoned financier and biotech entrepreneur, honing a laser focus on reimagining the aging process through rigorous scientific efforts. His broad track record, from Palantir Group to Medivation and Biohaven, speaks volumes about his ability to identify and nurture groundbreaking ventures. We're thrilled to have Dr. Bailey join us to share his insights. 

Q: How did your professional journey begin?

My professional journey started a number of years ago in Canada as an emergency medicine doctor. I began to pursue more entrepreneurial ventures in the late 90s. In 2004, I was part of the financing for Medivation and joined their board of directors. This was the first of a series of biotech projects where I've seen the company's market cap go through $32 billion, delivering the number one drug in the world for prostate cancer and the number one drug in its class for migraines. I'm also very proud that the 343 employees from those two companies are now millionaires or multi-millionaires.

Q: How do sports, health, and wellness intersect in the modern age?

The number one lifestyle change you can make to live longer is to be fit, so sports are a great and fun way to maintain your fitness. It also plays an enormous role in wellness. Exercise is both our mental and physical therapy. In recent years, we've seen the intersection of sports, health, and wellness, and the perfect example of that is Tom Brady. I don't believe that, 30 years ago, he would have been able to play until he was 45. Several reasons facilitated this, but proper nutrition, more comprehensive fitness programs, and the extraordinary knowledge we generated on how to recuperate our bodies were integral to his longevity. LEAD is at the forefront of these changes, thanks to Christoph's vision years ago when other people were not capitalizing on this opportunity.

We shared a conversation with the Juvenescence co-founder.

LEADing the Way: Mike Calendrillo, Marketing Director

LEADing the Way: Kaiwen Liu, Analyst

Unlocking the Power of FSA's: Silver's Innovative Solution

Magic sign multiyear innovation partnership with LEAD Lake Nona

Posts & News

LEADing the Way: Mike Calendrillo, Marketing Director

LEADing the Way: Kaiwen Liu, Analyst

Unlocking the Power of FSA's: Silver's Innovative Solution

Magic sign multiyear innovation partnership with LEAD Lake Nona

Posts & News

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