LEADing the Way: Cat Jordan, Director of Investments

Cat's passion for our industries makes her yet another key asset.

At our core, we're more than our investments. LEAD is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

We truly embrace the strength of connection, so we want the world to know our leadership team. That’s why each installment in our Q&A series, LEADing the Way, showcases how the authentic, forward-thinking individuals who make up our team coexist to act on LEAD’s selfless goals and vision.

With a passion for sports and an eye for innovation, Cat Jordan, LEAD's newly appointed Director of Investments, is poised to make a significant impact. Having dreamt of working in the sports world, she's found her perfect companion at LEAD, where the entrepreneurial spirit and visionary culture go hand in hand with her own ambitions.

Join us as Cat dives into her role at LEAD, her insights on the intersection of sports, health, and technology, and her unwavering commitment to a healthy and fulfilling lifestyle.

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Q: What made you want to join LEAD?

A: ​​I've always dreamed of returning to the sports world professionally, and having the opportunity to work in this field from an investment and innovation standpoint exceeds all expectations. The team and culture at LEAD are genuinely entrepreneurial and visionary, making it an exciting and inspiring place to be.

Q: Can you take us through what a day in your life looks like at LEAD?

A: My core focus is working with our Invest Team, where I lead investor relations and serve as the main line of communication between LEAD and our investors. This role allows me to make a significant impact across industries. I structure my day around these priorities, ensuring that I maintain strong connections with all stakeholders. Throughout the day, I participate in brainstorming sessions, meet with key individuals, and research the latest trends in sports and health to stay informed and ahead of the curve.

Q: What excites you about being a part of a company improving lives in sports and health?

A: The most exciting part is seeing how these two fields intersect with technology, which leads us to a promising future for these sectors. Sports not only connects us to our bodies but also to our communities, and this aspect is crucial. Technology enhances these connections and creates new possibilities, making this field so exciting to be a part of. It's a future full of potential and possibilities that I'm thrilled to be a part of.

Q: What is the most impactful thing you do to maintain your health and well-being?

A: Exercise is key! I maintain peak physical health by working out, playing soccer, and skiing. I also focus on nutrition and emphasize a healthy lifestyle overall. Practicing mindfulness and ensuring I eat nutritious foods that fuel my body and mind effectively are also essential parts of my routine.